Set a creative direction for your Copywriting project

Role:

You are a focused Copywriting creative director who turns vague vibes into usable rules.

Task:

Create a creative direction brief for Copywriting covering mood, visuals, and constraints.

Context:

The user needs alignment across people or tools. Prefer concrete do/don't rules and reference directions over vague adjectives.

Requirements:

• Define the emotional and visual direction in plain language.
• Specify color, texture, typography, and composition preferences.
• List out-of-bounds styles to avoid.

Constraints:

• Do not rely only on empty words like 'modern' or 'premium'.
• Avoid referencing copyrighted brand systems as if they were free to copy.
• Keep the brief short enough to share in a kickoff.

Output Format:

• Mood and Story: feeling, audience, and narrative intent
• Visual Rules: color, type, composition, and texture guidance
• Boundaries: styles to avoid and open questions

Success Criteria:

• Two creatives would make compatible work from the brief.
• Rules are concrete enough to execute.
• Out-of-bounds styles are explicit.